Brand Story
Inspired by Beverly Hills. Driven by Science.
Beauty has always been about more than appearance. It's about confidence, education, innovation, and achieving exceptional results through evidence-based care.
Beverly Hills Aesthetic Standard
Formulation & Science
Inspired by Beverly Hills Aesthetics
At Trained in Beverly Hills, beauty has always been about more than appearance. It's about confidence, education, innovation, and achieving exceptional results through evidence-based care.
Cu29 was created to bring those same professional aesthetic standards into daily hair care routines.
Beverly Hills Aesthetic Standard
Formulation & Science
Healthy Hair Begins Beneath the Surface
Rather than masking thinning hair with temporary cosmetic volumizers, Cu29 focuses on supporting the scalp ecosystem where healthy-looking hair begins.
Every ingredient was selected to complement the scalp's natural biology while helping improve hydration, comfort, and the appearance of stronger, fuller hair.
This is hair wellness elevated.
Beverly Hills Aesthetic Standard
Formulation & Science
Luxury Formulation. Professional Inspiration. Everyday Confidence.
Most traditional hair treatments coat the hair strand with silicones and heavy oils. Cu29 takes a skincare-first approach: targeted leave-on peptide and bioactive serums that nourish the scalp without leaving residue.
Separated into two complementary parts, Cu29 delivers unmatched stability, ingredient potency, and everyday luxury for men and women seeking exceptional hair wellness.